The Switching Job of Regional Television Athletics Broadcasting

If you can find been a person immutable rule through American tv historical past, it has been nearby news. Almost from the moment the station initially signed on air, they commenced carrying nearby information where by sports activities constantly performed a major part. An absence of reliable programming resources in these early many years led a lot of stations to show to sports activities to fill their broadcasting schedules. The big apple's WNBT tv signed on to broadcast in July 1941, and its to start with broadcast was an expert baseball match ("NBC Heritage", 2003). When developing nearby newscasts to match their audience, these stations generally involved sporting activities and temperature. For instance, in 1961 WKMG started out its very first entire-time information Section in Orlando. Newscasts include things like Frank Vaught's athletics experiences ("The heritage of," 2003).

Sporting activities have held a dominant posture in community information broadcasting for various yrs, but new marketplace tendencies have named into concern this placement. Segmented audiences, shifting demographics, and declining news profitability have forced the station to reexamine its local sporting activities phase. “Athletics has become the very last regions of TV where people today do matters how they constantly have,” states tv government Elliott Wiser. “(Right now) a fresh approach is necessary” (Deggans, 2000).

Dilemma for Neighborhood Television set Information

미국인들에게 뉴스의 주요 제공자로서 텔레비전의 패권을 위협하는 몇 가지 요인이 결합되었습니다. Undertaking for Excellence in Journalism(2002)에서 수행한 연구에 따르면 텔레비전 뉴스 방송이 시청자를 잃고 있습니다. 1998년에는 방송국의 2/three가 지역 뉴스 방송 시청률이 감소했다고 보고했습니다. 2002년까지 그 수치는 76%로 증가했습니다. 2001년 nine월 테러 이후에도 지역 뉴스 시청률은 7% 떨어졌다.

인터넷, 케이블 채널 및 가정용 위성과 같은 미디어 소스의 출현은 시청자에게 뉴스 대안을 제공했습니다. Radio and Television Information Director’s Association(“Switching channels”, 1996)의 연구에 따르면, “대중의 상당 부분이 정기적으로 다른 다양한 소스에 귀를 기울입니다.”

점점 더 많은 방송국이 대형 미디어 회사에 의해 통제됨에 따라 지역 텔레비전 뉴스도 수익 지향적이 되었습니다. 예를 들어, 2002년 첫 몇 주 동안 세 개의 방송국 그룹은 자회사 방송국에서 지역 뉴스를 완전히 제거하기로 결정했습니다(Trigoboff, 2002). Tv set 뉴스 컨설턴트인 짐 윌리는 "대혁명이 일어날 것 같다"고 말했다. "같은 시장에서 동시에 4~five개의 뉴스 방송을 해야 합니까?" (Trigoboff, 2002).

Difficulty for Local Tv set Sports

None of the is good news for that neighborhood tv sports activities sector, which is ever more under scrutiny from station execs. Irrespective of its standard existence inside of area newscasts, sports activities have extensive been deemed a "tuning" variable. In accordance with a study through the Radio and tv Information Directors Basis, only 31% of viewers reported they have been 'pretty interested' in athletics and 32% were being 'fairly fascinated' ("Journalism and Ethics", 1998). This compares to 72% who expressed curiosity from the weather. "Sports activities are particularly polarizing." said television news guide Brent Magid. “The bulk can take, depart, or despise” (Greppi, 2002).

Experiments have shown that Females are significantly less serious about sports than Guys (Gantz and Wenner, 1991; Perse, 1992), and several stations have acted appropriately. In 2000, Tampa's WTSP dropped the Activity from its early night newscasts. Based on station news director Jim Church, "Telling a 스포츠중계 story when no-one is listening will not be a very good usage of air time" (Deggans, 2000).

Some stations have eliminated the sport, while others have decreased their allotted time. With regards to the working day with the 7 days (weekends have extra sports time), sports segments have historically obtained among 3 and five minutes of neighborhood news coverage. Now that number is down to a few moment. In 2002, Pittsburgh's KDKA Slash some time for athletics by just 3 plus a 50 percent minutes for three hours of news. Others in the field have executed new techniques, for instance athletics stories that focus more on people today than scores or cater to your broader news audience. "What we are looking to do now is treat sporting activities as news," says KDKA information director Al Blinke. “We wish to do some thing beyond sporting activities” (Finder, 2002).

Discussion

스포츠 부문에서 일어나고 있는 변화는 시간 할당보다 콘텐츠, 스타일 및 프레젠테이션과 더 관련이 있습니다. 아마도 시청자에게 모든 스포츠 네트워크와 대조되는 것을 제공하기 위한 노력의 일환으로, 지역 TV 스포츠는 지역 이야기, 운동 선수 및 이벤트에 더 초점을 맞추고 있으며 일반 스포츠 팬을 위해 보다 기능 지향적이고 시청자 친화적인 보도를 만들고 있습니다. 전형적인 반응은 Midwest의 뉴스 디렉터가 “우리는 스포츠가 비스포츠 팬들에게 흥미로웠으면 합니다. 여기서 스포츠는 뉴스이고 커뮤니티입니다. 많은 케이블 스포츠 채널이 제공하는 것과는 반대로 시청자에게 지역 정보를 제공하십시오. 우리만이 현지에 갈 수 있습니다. 그들은 할 수 없습니다.”

지역 텔레비전 스포츠의 미래에 대해 뉴스 감독들은 이 연구에 대해 지금과 가까운 미래의 두 가지 뚜렷한 시간 프레임을 제안하는 더 비관적이었고, 지역 텔레비전 스포츠는 안전해 보이지만 뉴스 감독들은 그것을 매우 짧은 기간에 묶었습니다. 한 뉴스 디렉터는 이렇게 말했습니다. 지금은 하기 싫지만 앞으로는 할 수 있을 것”이라고 말했다.

Implications

Changes in community sports activities could possibly be a reflection with the remarkable upheaval going on in the course of broadcast news. Should the athletics sector is no longer Safe and sound, what about other information factors? CBS Team News Vp Joel Cheatwood (Trigoboff, 2002) mentioned, “[All this] forces us to reexamine the [news] design.”

On a more fast level, alterations within the community sports activities sector specifically impact Many aspiring sportscasters. Stations which can be lessening their dedication to athletics are also minimizing their sporting activities workforce amounts, which impacts The work market. Yet another information director said, "[Sports activities on newscasts] is dying." “We went from two whole-time sportsmen to one total-time, just one in charge of the news 3 times each week, and it was a battle to stay there.”

Similarly vital, modifications in the best way athletics are introduced are forcing sports broadcasters to understand new approaches. No more can sportscasters deal with scoring. They have to produce the presentation far more partaking for normal admirers. This is also essential for journalism educational institutions across the nation, which ought to doc what stations want from the athletics sector and update their schooling curricula.

Will these variations work or persist? Sports journalist Chuck Finder (2002) commented around the alter in KDKA, “Let’s reserve final judgment till September, when the Steelers, school, and high school soccer seasons commence in earnest. Then the station is going to be . There exists an error in clock management.”

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